IVA CaseFlow™ | Exclusive IVA Enquiries For UK Debt Firms
Exclusive IVA acquisition system for serious UK debt firms

33,872 exclusive IVA and debt leads generated for one UK debt business.

IVA CaseFlow™ helps established debt advice and IVA firms generate qualified, exclusive enquiries through a proven Meta ads, funnel, CRM and speed-to-lead system — not shared leads, not recycled data, and not another generic agency campaign.

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✓
Built from 33,872 total leads, £528,305 lifetime Meta spend, £25,000 average monthly spend and a fully proven process that has worked at scale for years.
33,872
Total exclusive leads generated
£528,305
Lifetime Meta spend managed
£12.19
Current CPL
8–18%
Good–Very good lead-to-case band
What makes this credible
100% exclusive leads — never shared
1,789 ad creatives tested
Good–Very good lead-to-case performance
The difference

They have tried leads. They have not tried CaseFlow.

Big IVA firms do not need another supplier promising “more leads”. They need a controlled acquisition system that improves the entire journey from advert to adviser conversation.

What they have already tried

More volume. Same old problems.

  • × Shared or recycled data that has already been contacted elsewhere
  • × Generic debt campaigns that attract weak intent
  • × Leads with no proper qualification or affordability context
  • × Slow follow-up and poor contact rates after enquiry
  • × No clear feedback loop from lead source to case outcome
What CaseFlow gives them

A private enquiry channel built to become predictable.

  • ✓ Exclusive enquiries generated directly for your firm
  • ✓ IVA-specific creative angles tested against real market data
  • ✓ Qualification built into the funnel before adviser contact
  • ✓ CRM, SMS and email follow-up from the moment they enquire
  • ✓ Weekly optimisation using lead quality and case feedback
If they have only bought leads, tested ads or hired a generic agency, they have not tried IVA CaseFlow™.
Proof first

Built from a big, real IVA data set.

This is not theory. The numbers below come from a live, long-running UK debt lead generation operation.

33,872
Exclusive IVA and debt leads generated
£528,305
Lifetime Meta spend managed
£15.59
Lifetime average CPL
£8.88
Best month CPL achieved
CaseFlow Performance Snapshot
Live market proof
2,591IVA leads in last 30 days
20%–65%+Contact rate range
8%–18%Lead-to-case performance band
April 2026 snapshot

Stable performance across multiple paid channels.

£8,526Total spend
549Total leads
£15.53Overall CPL
May 2026 snapshot

Consistent lead flow with Facebook outperforming on CPL.

£7,629Total spend
475Total leads
£16.06Overall CPL
The commercial proof: CaseFlow has achieved Good–Very good lead-to-case performance, with contact rates ranging from 20% to 65%+ depending on speed-to-lead, qualification and adviser follow-up.
Lead quality

Not just lead volume. Qualified IVA-intent data.

The lead capture is designed to give advisers usable context from the first touch, not just a name and number.

Example enquiry

Clean, adviser-ready data capture.

Instead of showing a raw Zapier dump, the lead information is structured into a format that is far easier to trust, review and act on.

Full nameGeorgie Taylor
Email[email protected]
Phone+44 7495 982835
Debt level£6k – £10k
EmploymentEmployed
Residential statusTenant
Qualification logic

Every lead is built around the right filters.

CaseFlow captures the core fields bigger firms need to assess relevance fast and start the follow-up process properly.

01
Full identity and contact detailsFull name, email, phone and postcode captured at source.
02
Minimum debt threshold built inDebt amount is qualified with a minimum of £6k+ debt.
03
Residential and employment contextResidential status and employment status give your team a faster read on suitability.
04
Designed for adviser efficiencyThe goal is not just a low CPL — it is faster, better-quality conversations.
The system

The CaseFlow Engine

A high-trust acquisition process designed around the entire journey, not just the cost of a lead.

1

Meta demand generation

Tested IVA and debt-help angles designed to attract relevant enquiries without relying on misleading claims or cheap-click messaging.

2

High-converting fit funnel

Short, direct question flow that captures the details your advisers actually need before they call.

3

Qualification logic

Debt level, income, circumstances, urgency and contact details captured in a cleaner, more usable format.

4

CRM and follow-up

New enquiries routed instantly into your pipeline with SMS, email and speed-to-lead workflows.

5

Quality feedback loop

Campaigns are optimised using contact quality, adviser feedback, qualification data and case outcomes.

6

Scale plan

Once the economics work, spend is scaled around capacity, conversion data and acceptable cost per case.

How it works

From first click to adviser conversation.

Every part of the journey is designed to reduce wasted contact attempts and improve the quality of conversations your team receives.

Step 01

Define qualification

We map your adviser criteria, disqualifiers, target regions, case targets and reporting requirements.

Step 02

Build the funnel

We create a short, conversion-focused journey that captures the right details without killing opt-in rate.

Step 03

Launch and track

Campaigns go live with source tracking, CRM routing and follow-up visibility from day one.

Step 04

Optimise and scale

We improve quality using actual feedback from the people contacting and converting the enquiries.

Qualification

Built for serious firms, not cheap lead buyers.

This is for firms that…

  • ✓ Have advisers, reps or a case management team ready to contact enquiries
  • ✓ Want exclusive lead flow rather than shared supplier data
  • ✓ Already understand the value of qualified IVA caseflow
  • ✓ Can provide feedback on lead quality and case outcomes
  • ✓ Want a private acquisition channel they can control and scale

This is not for firms that…

  • × Only want the cheapest possible data
  • × Cannot call new enquiries quickly
  • × Have no internal compliance review process
  • × Cannot track what happens after a lead is generated
  • × Want generic debt clicks with no system behind them

Contact rates achieved

Lower range20%+
Strong range40%–55%
Top range achieved65%+
Key driverSpeed-to-lead

Lead-to-case performance

Average market band4%–8%
Good band8%–12%
Very good band12%–18%
CaseFlow has hitGood–Very good
This is the point bigger firms care about: the system is not only producing low-cost enquiries, it is producing enquiry flow that can move into cases when the adviser team follows up properly.
Social proof

The feedback backs the numbers up.

★★★★★

“Great flow of leads and constant communication.”

Great flow of leads and constant communication, can’t say anything bad — only good things. Looking forward to the future.

★★★★★

“Prompt, keeps you updated and goes over and above.”

We have been working with Jordan for a while now. Prompt, keeps you updated at every step and has gone over and above when we ask for anything. Would 100% recommend.

Direct client reaction

“Your CPL is ridiculous.”

Short messages like this matter because they tell prospects the performance is not just internally reported — the client is genuinely impressed with the economics.

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Compliance-aware by designBuilt to work alongside your internal review and approval process.
Trust section

High-volume IVA marketing needs to be handled properly.

IVA CaseFlow™ does not provide debt advice, recommend a solution or decide suitability. Your authorised team controls compliance, advice and approval. We build the acquisition system around your approved messaging, disclaimers and process.

No shared data modelConsent captureApproved copy flowsClear disclaimersSource trackingCRM audit trailNo fake government claimsNo guaranteed eligibility language

Want your own private IVA enquiry system?

If your firm has the capacity to handle more qualified IVA enquiries, request a CaseFlow review and we’ll assess whether the system is a fit.

Check CaseFlow Fit
IVA CaseFlow™ — Exclusive IVA acquisition system for UK debt firms.
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